BRAND + PHILOSPHY

Our criteria is to provide you non-toxic, high quality, holistic products that will elevate your collection.

Inspired by emotions of intention and passion, 

Each ingredient has a pure chemistry that will enhance your senses.

While some of our products provide an energy boost, others contain soothing aromas to help you wind down after a taxing day.

All of the items made at Pure Criteria are sourced, crafted and packaged with dedication and care, making them important elements of the ultimate self-care experience.  

 

Take the time to reflect on all the beautiful moments of life amongst the chaos we can temporarily face.  Discover the delicate scent profiles that promote grounded-ness and well-being.

​

Each vessel is made of natural elements making it a statement piece in your home. Design and artistry will make a exquisite statement in your home.

We care about the earth.  So sustainability is of high importance.  Each vessel is intended to be recycled/reused and we only invest in premium natural coconut based wax.